Customer Growth Sessions

Join us today for an interview with Alex Holmes, Chief Growth Officer at Influx.
 
Alex delves into the critical aspects of building and scaling a customer experience (CX) strategy for ecommerce businesses.
 
He discusses the importance of early CX planning, essential metrics for measuring success, and the role of both AI tools and human management in creating an exceptional CX system.
 
Learn more about Influx and connect Alex on Linkedin
 
Explore these resources for insights into customer support and managing CX teams:
Support Driven is a Slack community for customer support professionals, providing networking opportunities and access to valuable discussions.
Fractional Talent by Influx connects you with part-time fractional operators for customer service and operational support. For insights on how eCommerce brands can boost star ratings with Influx, check out this Influx blog post.

In this episode of Customer Growth Sessions, we welcome Audrey Fairbrother, the Content Marketing Manager at EQL, to speak about limited product launches.
Audrey shares her expertise on the concept and execution of limited product launches, providing insightful strategies for both established and emerging brands.
Connect with Audrey Fairbrother on Linkedin
For more information follow EQL and visit their website
Download EQL's free launch strategy guide.
 
 

In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether you’re a B2C or e-commerce business looking to amplify your marketing efforts.
 
Learn more about SARAL and get in touch with Yash on LinkedIn.
Don't miss the exclusive 14-day trial offer from SARAL.
Access SARAL's our six-step system for building an influencer marketing program here.
For die-hard fans, explore the Chrome extension from SARAL.

Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry.
Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating supply chain control, all while staying profitable. Learn valuable lessons on entrepreneurship, funding, and innovation in this insightful conversation.
For more information, visit Jimmybars.com or contact Jim directly at [email protected] 

Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast.
Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right equipment, to finding compelling topics, to promoting and distributing your podcast effectively.
Discover the strategies that have helped him and his clients create impactful and engaging podcasts. Learn about the pivotal moments in his podcasting journey and the wisdom he wishes to share with new podcasters.
 
Learn more about Gracing Media and connect Miklós on Linkedin
For those new to podcasting, he recommends this microphone (it's also the same microphone that our host, Pat Ahern, uses to record his podcast episodes).
 

Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy.
Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial journey.
Discover the pivotal moment that propelled her into the world of live shopping and learn about her passion for helping brands tap into this powerful sales channel.
Visit Live Shopping Academy to learn more, and be sure to check out Marcy's YouTube channel. A few videos in particular that would be great to explore:
Marcy's Live Shopping Crash Course
How to Become a Live Shopping Expert
Special Offer:
Marcy has an exclusive offer just for our viewers and listeners: a comprehensive course from the Live Shopping Academy.
Use the code "intergrowth100" to save $100 on Live Shopping Academy.

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify.
To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/.
For more insights, visit Marketbite or contact her via email at [email protected]  or on Linkedin
 

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications.
Get in touch with Tonic to learn more, or by contacting Lauren directly: [email protected]
 

In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping.
Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for international growth, and highlights tools and trends that benefit e-commerce businesses aiming to reach international markets.
To learn more about Mayple and to connect directly with Ammar, visit Mayple or reach out via email at [email protected]. You can also connect with Ammar on LinkedIn.
 

Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry.
Erin discusses how Bella Bridesmaids has expanded into a successful franchise with over 40 locations across the U.S., all renowned for their exceptional customer service.
Learn how the brand continuously adapts to market changes and stays connected to customer needs to remain relevant.
Visit bellabridesmaids.com to learn more. Want to know more about Bella Bridesmaids? Connect with Erin on Instagram, X, and Facebook.
P.S. Here's the link to the headband that Erin was wearing during this episode.