Customer Growth Sessions

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify.
To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/.
For more insights, visit Marketbite or contact her via email at [email protected]  or on Linkedin
 

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications.
Get in touch with Tonic to learn more, or by contacting Lauren directly: [email protected]
 

In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping.
Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for international growth, and highlights tools and trends that benefit e-commerce businesses aiming to reach international markets.
To learn more about Mayple and to connect directly with Ammar, visit Mayple or reach out via email at [email protected]. You can also connect with Ammar on LinkedIn.
 

Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry.
Erin discusses how Bella Bridesmaids has expanded into a successful franchise with over 40 locations across the U.S., all renowned for their exceptional customer service.
Learn how the brand continuously adapts to market changes and stays connected to customer needs to remain relevant.
Visit bellabridesmaids.com to learn more. Want to know more about Bella Bridesmaids? Connect with Erin on Instagram, X, and Facebook.
P.S. Here's the link to the headband that Erin was wearing during this episode.

Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet.
We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space.
Greg shares his experiences and strategies around customer acquisition, the power of content creation, and the importance of offer strategy for early-stage brands, with a particular focus on how brands can acquire their first thousand dollars in sales.
Visit Grommet.com for more information
Check out Areteshades.com, the sunglasses company Greg and his son launched
Looking to get in touch with Greg? Connect with Greg on LinkedIn or Instagram

Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple beard-growing contest among friends sparked the creation of a flourishing beard care brand.
Learn about the brand's deep connection to community and charity, the strategic use of social media for effective brand building, and valuable insights into navigating the challenges of e-commerce.
Interested in learning more about Mad Viking Beard? Visit madvikingbeard.com or connect with them on Facebook: 
https://www.facebook.com/groups/275112825992965/335293733308207/

Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency.
George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns.
Looking to connect with George? Visit the YOCTO Agency website or reach out to George on Linkedln.

Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry. 
Explore how Bill's journey in the industry has led to success and innovation in the field. 
Looking to get in touch with Bill? Learn more about Bill Spohn visit trutechtools.com website
or send him an email: [email protected]
connect with him directly on LinkedIn www.linkedin.com/in/billspohn/
Currently working in HVAC? Join the BetterHVAC community to help shape the future of HVAC.
 

Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce.
Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts and drive customer engagement for better results.
Looking to connect with Damon?
Visit https://winatecommerce.com/ for more information, or reach out to Damon on LinkedIn
 

Today, we're talking about community-driven business growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch.
Bastian shares the inspiring journey of creating and scaling extreme hiking events from a small gathering to large community-driven experiences pushing participants beyond their limits. He delves into the significance of building a robust community, the challenges and triumphs of expansion, and the innovative strategies implemented for growth and engagement.
Looking to learn more about Mammutmarsch? Connect with Bastian on LinkedIn or Instagram, and visit the Mammutmarsch website to learn about participating in your first event.