S3 EP8: Exiting a Business via an Employee-Owned Trust with Tricia Salcido from Softstar Shoes

In this episode of Customer Growth Sessions, Pat Ahern sits down with Tricia Salcido, CEO of Softstar Shoes, to explore the company’s remarkable journey — and its recent transition to 100% employee ownership.

Tricia shares her personal background and the story behind Softstar Shoes, a values-driven footwear company known for its craftsmanship and community roots. She walks through the strategic and emotional considerations behind the company’s move to an employee-owned trust (EOT), explaining how the structure works and why it aligned so deeply with the founders’ long-term vision.

This is the organization that Tricia mentioned that can help with setting up an employee-owned trust. https://project-equity.org/

Want to know more about Softstar Shoes?
Visit their website here: 👉 Softstar Shoes

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