Customer Growth Sessions

In this episode, Pat interviews LeiLani Kopp, founder and formulator of Sweet LeiLani Cosmetics—a clean, plant-based, vegan, and cruelty-free beauty brand. LeiLani shares her journey from working in film and TV to starting her own cosmetics company, inspired by her pro bono work with cancer, burn, and trauma patients.
She discusses the challenges of pivoting her business from retail to e-commerce during the COVID-19 pandemic, the importance of adaptability, and her mission to redefine beauty with a holistic approach.
Check out Sweet LeiLani Cosmetics on Instagram, Facebook, and TikTok for beauty tips, product updates, and behind-the-scenes content.
Connect with LeiLani on LinkedIn to learn more about her journey and mission!
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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Special Offer:Get 20% off your order at sweetleilani.com with code PLANTPOWERED (all caps) at checkout.

In this episode of Customer Growth Sessions, Tim Volkema, CEO of Schuil Coffee, shares how he acquired and scaled a specialty coffee business.
He breaks down key growth strategies—spotting acquisition opportunities, scaling a team from 15 to 55, and auditing your own business for hidden potential. Tim also explores the impact of launching e-commerce and keeping margins strong to drive profitability.
 
Be sure to check out Schuil Coffee and give them a follow on Facebook and Instagram to stay updated on their latest offerings and coffee insights.
Resources Mentioned by Tim:
Traction by Gino Wickman - A powerful guide to building a strong, scalable business using the Entrepreneurial Operating System (EOS).
Joven Coffee -Supporting the next generation of coffee farmers with ethically sourced beans from around the world.
Brew Sparrows – Discover a thoughtful blend of coffee culture and intentional living through curated brews and lifestyle content.
 
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

 In this episode of Customer Growth Sessions, Davina Kaonohi, CEO and co-founder of Element Apothec, shares the story behind her health and wellness brand.
She discusses strategies for business growth, including the importance of building a strong advisory network, creating impactful internship programs, and leveraging AI to enhance efficiency.
Davina offers practical advice for entrepreneurs looking to scale their businesses effectively.
Davina shared this resource: Founder Institute FAST Agreement Template — a standardized template for early-stage startup advisor agreements. It's a great tool for clearly defining advisor roles, equity, and expectations.
Davina introduces her AI venture, PopTech Studio, for brand voice and SEO.
Be sure to check out  Element Apothec  and give them a follow on Instagram, TikTok, and Facebook to stay updated on their latest products and wellness tips.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

 In this episode of Customer Growth Sessions, Pat sits down with Kate Cervini, Founder and CEO of 100ml. Kate shares how her brand delivers skincare and wellness products designed for travelers, and walks us through her journey of building partnerships with boutique hotels.
She offers valuable insights into effective cold outreach, the power of persistence, and the importance of adapting to feedback. Kate also provides practical advice for aspiring entrepreneurs, emphasizing the value of testing, learning, and growing through every experience.
 
Check out 100ml for the latest updates, and be sure to follow them on TikTok and Instagram for more content and behind-the-scenes insights.
Kate uses Snov.io as a go-to tool for email discovery.
For more on approachable A/B testing, check out this episode of the Paire Podcast: Listen on Spotify.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Meghan Martin, Brand Director at Funk It Wellness, discusses the company's focus on women's hormone health through food-based supplements. She shares insights on creating a strong brand strategy, visual identity, and credibility.
Meghan also talks about the balance between education and engagement in their content approach and offers advice on DIY branding and when to hire experts.
Get to know Funk It Wellness and connect with Meghan on LinkedIn to follow her journey.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
 

In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing.
He shares Outdoor Vitals' journey from Amazon reliance, their use of Triple Whale for attribution, and their unique Live Ultralight Membership program.
Visit Outdoor Vitals for their latest gear and updates. Also, make sure to follow their YouTube channel and connect with them on Instagram, TikTok, and Facebook for more content!
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Pat interviews Vipul Lakhi, the founder of My Trio Rings. Vipul discusses his unique jewelry brand, previous business ventures, the importance of choosing the right partners, and balancing work with personal life. He shares insights on making strategic decisions, tackling founder burnout, and achieving business growth.
Check out My Trio Rings to see their latest styles and updates. 
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
 

In this episode of Customer Growth Sessions, Pat chats with Jessica Bossman and Brynn Davis Williams, co-founders of DOUBL.
They dive into DOUBL’s innovative process for automating the production of custom-fit clothing, their path to launching the business, and how they bootstrapped while building advanced technology.
They also discuss how they secured government grants, the critical role of accurate customer feedback, and their strategies for balancing the demands of startup life. Jessica and Brynn share insights on hiring effectively for technical roles as they scale their company.
Visit DOUBL and be sure to follow along on Instagram, TikTok, and Facebook to stay updated and learn more about their journey.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, we talk to Eliza Trendiak of Lavoh. Eliza shares her journey from owning a hair salon to launching Lavoh, a reusable face cloth brand.
She discusses the challenges of selling her salon, the strategic shift to B2B, and the significance of in-person events for brand growth.
Eliza also provides valuable insights into hiring and delegating effectively. Get inspired by Eliza’s entrepreneurial journey and learn key business lessons.
Ready to explore? Visit Lavoh.com to discover their game-changing products.
Don't miss out! Follow Lavoh on Instagram, TikTok, and Facebook for updates.
Connect with Eliza on | Instagram | Facebook
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.
Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat chats with Olivia Stumpf, the Partnerships and Social Media Manager at Oliver Logan.Olivia explains the brand's focus on timeless, comfortable denim and shares insights into their effective use of user-generated content and influencer marketing.She discusses building meaningful partnerships, identifying red flags, legal considerations, and tracking the success of marketing campaigns.
Visit their Oliver Logan official website to learn more about the products.Olivia recommended Refunnel as a powerful tool she actively uses, definitely worth checking out!And don’t forget to like and follow Oliver Logan on Instagram, TikTok, and Facebook to stay updated with her latest insights and content!Also, be sure to follow Olivia Stumpf on Instagram for even more inspiration and updates.
Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.