S2 EP36: SEO Shorts: Positioning in the AI Era with Pat Ahern from Intergrowth

In this episode of Customer Growth Sessions, Pat delves into the essential strategies for effective business positioning in the AI era. Pat highlights the importance of clearly defining what makes your business unique to excel in customer acquisition when customers rely heavily on Large Language Models (LLMs) like ChatGPT for recommendations. Key takeaways include crafting a distinct business pitch, maintaining internal alignment, communicating positioning across online channels, and optimizing for search engines and LLMs. 

Read Pat’s full article on positioning here: https://intergrowth.com/positioning/

Learn more about Discoverability, Crawlability, and Indexability: https://intergrowth.com/seo/indexability-crawlability/

Get a detailed breakdown of the key technical SEO issues to focus on first: https://intergrowth.com/seo/pareto-principle/#3

Pat's LinkedIn: https://www.linkedin.com/in/pahern/

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.